Jari Tees and Custom Designs

The brief: Jari Designs was a small start-up founded by myself. It was created to foster and illicit pride for those with naturally textured hair through the use of empowering t-shirts and accessories. The target audience was African-American mothers from the ages of 24 – 42.

Insight: In keeping with my high-contrast aesthetic, Jari’s colors were black with neon accents. My goal was to create a memorable brand that played well within the African American diaspora.
All t-shirt graphics were designed by me and cut from vinyl utilizing a Silhouette Cameo electronic cutting machine. Each design was then pressed onto garments using a standard platen heat press.
Product photographs were all done by me utilizing a Nikon 3200 DSLR.

The results: Jari was launched with rave reviews and was featured on CBS morning news in Charlotte, The Huffington Post, ESPN, and Mocha Kid Magazine within the first year of its inception.

  • Client:Jari Tees & Custom Design
  • Date:March 2015 - 2017
  • Tags:photography, business card, t-shirt, Adobe
  • Project Type:Brand Development

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Kesha (Makesha Chisholm) Phillips

Social Media Marketer | Curator | Visual Designer | Brand Developer | Public Speaker | Coffee Lover

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